On any given day, it wouldn’t be surprising to see a salon owner fulfill the role of bed cleaner, maintenance crew, salesperson, peacekeeper and marketing manager. Especially in small owner-operated businesses, business owners spend a lot of their time and energy performing tasks outside of their personal strengths.

But unlike many of their functions, the ability to effectively market a tanning business is a skill that puts everything on the line. In order to succeed to in a market full of customers who are bombarded with advertising and information, salon owners have to become smarter than ever. There’s no room for error, so whether you hire outside help or do it yourself, you have to know what works and what doesn’t.

The buggest hurdles for many entrepreneurs are time, practical knowledge, and constant training in the ever-evolving strategy of Web marketing. But becoming proficient in the latest and most effective forms of marketing doesn’t have to be rocket science. IT’s all about finding the right tools to help you advance.

Find new customers everywhere. Make you long lost customers become regulars again. Boost sales and participation. Raise awareness about what you have to offer. Build a community. It’s all possible with the power of good marketing.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.