If you have a personal account for Pinterest, you have probably experienced some degree of addiction to the gorgeous imagery, inspirational quotes and ingenious DIY projects that flood your homepage. But this guilty please for consumers is a great place for your brand to make an impression and convert web traffic.

Take a look at some familiar names that are great at branding on Pinterest. Kate Spade (www.pinterest.com/katespadeny) features colorful patterns, clothing and decor with a vintage flair that echoes their ladylike yet fun-loving attitude. Lowe’s (www.pinterest.com/lowes) exhibits boards about every aspect of the home, ranging from instructional videos and projects by Lowe’s to inspiration from around the web. Ben & Jerry’s (www.pinterest.com/benjerry) takes a more intimate approach, including pictures of their factory, the people behind the scenes and their fans.

So how  can you take some queues from these successful brands and apply them to your salon? The best way is to break down the types, categories and goals of your pins.

Click here to read the entire article in the latest issue of Smart Tan Magazine.