According to a recent SmartTan.com poll, just under 90 percent of indoor tanning businesses now provide some form of sunless tanning.

It’s becoming increasingly clear that sunless tanning is no longer an industry diversification – it’s an integral element of an indoor tanning business. In successful salons across the country, sunless revenues are climbing to unprecedented heights. On average, these businesses see 20-30 percent of their profits come from this service when properly implemented.

The key to making sunless a star in your business is a sustained effort in marketing, promotions, conversion and loyalty. A little know-how and a lot of passion in these areas will help your investment pay off in no time.