Do you ever wonder if you’re doing it wrong? Is there something you could be doing differently, without changing location, personnel or advertising that could dramatically increase your sales? Even if you’re pretty efficient at converting sales, there’s always something you could do better. Maybe you’re not pushing memberships hard enough, maybe you need to focus more on upgrade and product sales, or maybe your salespeople just haven’t been trained well enough to maximize their potential. There are so many variables that go into the sales process, and correcting any deficiencies is likely the easiest way to make an immediate impact on your bottom line. These sales and management classes at Smart Tan Downtown, Nov. 8-10 in Nashville, will help you solve any correct any problems and give your employees the knowledge and direction they need to be more than just cashiers:

Smart Tan Sales Training It’s no secret that sales are the key to a successful business. Your employees are not just clerks or equipment operators, they’re sales people! Our Sales Certification teaches your employees how to propose a product and service mix, explain the benefits and close the sale. The course covers everything from UV tanning to spray tanning to professional tanning products.

Sculpt Your Salespeople into Superstars Today’s savvy customers want more than just a place to “buy stuff” – they can do that anywhere. They want to be entertained and visually stimulated, they want to work with professional associates who know their stuff. And they want to buy from retailers who help make their buying decisions easier. You want that too. This seminar offers up ideas and advice you can take to the bank.

Increase the Lifetime Value of Your Clients Your current members are actually many different segments of customers. UV tanners, sunless tanners, lotion buyers, EFT members, single session buyers, and more. This session will help you identify all your different types of customers and help you maximize the lifetime value of all of them.

Maximize Employee Performance Through Training Your employees are the backbone of your salon, and their actions impact every facet of your business. If you want things done the right way, you have to train the right way. Consistent, effective training can impact your bottom line in several ways: boosting sales, increasing efficiency, and improving the customer experience. Smart Tan Chairman Matt Russell joins an expert panel to help you simplify your training and strengthen your business.

Click here to register for Smart Tan Downtown.