In a recent SmartTan.com poll, exactly half of indoor tanning businesses said they have five or more levels of sunbeds.

Most others said they have either three or four levels, and none have just 1 level of equipment.

In today’s marketplace, having the right equipment mix is vital. It’s all about appeasing the broad range of customers that enter your business. In a consumer-driven marketplace, tanners don’t want to settle for anything mediocre; they have the tools to search for a business that will give them the best for their money, and your salon should be on that list.

By having levels of sunbeds with and without facials, with special features, vertical orientation, more lamps or high-pressure performance, there is a clear path to follow that takes clients through the baby steps toward their ultimate tanning experience. A well-plotted mix of equipment brings in people at all income levels and preferences, but also paves the way for your bottom tier clients to inch their way up the ladder

If your salon puts the right equipment in, you can empower clients to spend their money wisely on a tan that matches their values. Budget shoppers can save money, busy people can save time, and everyone between can find their ideal combination somewhere in your lineup.