When St. Croix Tan opened in 2001, Frank Crisafulli wanted to do something different. He and his partner Wade Dempsey sought out the indoor tanning industry for its low inventory and wider margins, but his intentions for a quality-oriented customer experience created a new niche in his local market.

Frank always intended for St. Croix Tan to become a chain of stores, and in his first five years he acquired two more locations. But when he wanted to ramp of the rate of growth, Frank knew his son would be perfect for the job.

Vince Crisafulli, full of family values and ambition, joined the business in 2006. Although he’s only 34, Vince already has some impressive credentials to his credit. After studying finance and marketing at Georgetown University, he started his career in baking with JP Morgan Chase in Manhattan. Later he was the strategist for a transportation company, where he helped them grow by gaining some prominent contracts. As a husband and father of two, Vince now lives in upstate New York, satisfying his voracious appetite for business by helping St. Croix Tan succeed.

Click here to read the entire article in the latest issue of Smart Tan Magazine.