Jami Sousa, Sunkiss’d Tanning

Inspired and motivated by her loyal clients, Jami Sousa of Sunkiss’d Tanning is always looking for new ways to create the ultimate tanning experience. Her unique loyalty program and outgoing personality have helped her move the salon over every obstacle.

Q: How do you reward your loyal clients?

A: Loyal clients are the lifeblood of our business, and word of mouth is our strongest form of advertising. So we offer little things that add up to get them talking and turn everyone into a loyal customer.

For each 100 minutes clients purchase, they get an extra 25 minutes for free. For every referral, they get an extra two tans, and if they pay with check or cash, that’s another two tans. And when we say they get two free tans, that means we take the max for their level of tanning and multiply it by two – which often adds up to more than two sessions!

For our EFT clients we throw in free upgrades, lotion samples and spray tans every so often.

Q: What are some of your fondest memories from the Nashville conference?

A: I really like it. I’m a Type A person, and I love meeting someone new and trading business cards. One year I went by myself, and a woman and her daughter were walking out of the hotel I was staying at. I asked to walk with them and we started talking. They ended up being from a salon in Iowa and invited me to have dinner with them. We exchanged cards and keep in touch.

I met another two girls from New Hampshire who have tanning and hot tubs. Clients who buy a tanning package get to use the hot tubs, and they attract a bunch of construction guys! You meet some interesting people and hear about the craziest things on earth!

It’s a great time to trade stories and pictures.

To learn more about the salon, visit www.sunkissdtanning.com.