If you do it right, bringing new tanning equipment into your salon can have effects that ripple far beyond the walls of your business. By partnering with a company like PC Tan, whose equipment has unmistakable visual appeal, you can actually make it easier than ever to market to potential and loyal customers alike.

Everyone lives new: From technology to entertainment to cosmetics, people do some ridiculous things to be one of the first people to have something new. When you bring a shiny, bright and powerful new tanning bed into your line up, it’s like adding a huge neon sign over your business that flashes, “New! New! New!” Some planning and a little help from the team at PC Tan takes the guesswork out of how to advertise your new addition.

Want to make a statement that’s larger than life? Try a billboard! When Vice President of Sales Paul Manke had stores of his own, his unique approach to billboard marketing had the phone ringing off the hook:

“When we brought innovative technology into our stores, we put up a billboard teaser. Fr one month before we unveiled the bed, the billboard just said, ‘Would you spend $30,000 on a bed?’ One week before, we just added ‘We did,’ and our number. The phone just kept ringing because no one has done that before,” says Manke.

Don’t be afraid to share how much you spent on your new and impressive equipment! When you choose something that’s top-of-the-line, clients will certainly find it attractive, but if you tell them just how much you invested in their satisfaction, they’ll be too curious not to give it a try.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.