5 Ways to Incorporate Video in Marketing
All signs point to video becoming a more prominent part of marketing in the near future, but especially with the short duration of videos on Vine and Instagram, it can be hard to know how to put it to use. A recent article from Entrepreneur.com, “Lessons in Leveraging Vine From 5 Successful Brands” explores ways that big businesses are making a big impact with 6-second videos. Whether you use Vine, Instagram or just plain old video recording on your phone, these are good options for marketing with video:
Contests
Tribeca Film Festival utilized a #6SecFilms competition via Vine, encouraging user-generated content that they could then share with other viewers. What better way to advertise then having your fans do it for you? You can try asking your clients for their best tanning tip, or even something completely random, like the funniest 6-second clip.
Corporate Campaigns
You don’t necessarily have to focus on a specific product. Big companies like General Electric use Vine to humanize their brand, and you can do the same. Think about what your brand is about and how you can incorporate in video. It’s not about tanning – it’s about the overall experience and feeling that your business provides.
Product Highlights
For the release of the Nissan Versa, the automaker used user-submitted video to promote the new car. Video provides a far more engaging option for highlighting new equipment or featured products than a still photo, so don’t be shy about doing a lot of product features!
Narrative
USA TODAY has effectively used Vine to tease their features in more traditional media. Try a similar tactic when your business is doing something notable like a fundraiser or special event.
DIY and Useful Information
As a way to give customers new ideas of how to use its products, Lowe’s shares home improvement tips with its “fix-in-six” campaign. For our market, show clients the proper way to use your products, or teach them something about the tanning process. This could be a great way to push add-on products that provide extra benefits.
Click here to read the article from Entrepreneur.com
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