Since our earliest ancestors began painting on walls, it has been clear that storytelling is one of humankind’s unique gifts. The stories we write, sing, dance, depict and tell connect us. Through shared challenges, triumphs and values, we impart an understanding that transcends our differences.

The indoor tanning industry is no different than those ancient people: We are a tribe with a legacy to build and share. As salon professionals, it’s understood that you can’t promote or imply that there are any therapeutic benefits to indoor tanning, but the stories that salon owners and employees have in their memories are a powerful tool that can shed a new light on the tanning experience and bring our community of professionals together. Without them, it is easy to feel isolated from the shared spirit of indoor tanning salons. Those stories explain not only what we do, but who we are as an industry.

We are passionate professionals who love helping others and witnessing the transformational influence of a great tan.

At this year’s Smart Tan Nashville educational conference and trade show, we want to collect your stories about those memorable moments when smart tanning impacted a customer’s life in a positive way. To get the ball rolling, we have storied from salon owners like you, who have found that their greatest source of inspiration is a happy client.

The Aspen Tan Story

Peyton People and Adam Land are the co-owners of Aspen Tan in Colorado. Their love of tanning and all things outdoors has created a culture that is about much more than dark color.

“Aspen Tan is truly building a lifestyle brand that’s just as much about being fit and enjoying the outdoors as it is about being tan,” says Peeples. By giving customers the equipment they deserve and the information they need, Aspen Tan has attracted a following so strong that their most loyal and high profile clients have asked to come on as ambassadors for the brand.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.