By Grant Miller, salon consultant

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep compared to what it costs you to find a new one. New customer acquisition is typically one of your highest costs.

With that in mind, as summer winds down and turns into fall, this usually signals the beginning of the slow season for most salons around the country. Your stream of new members starts to fade, so this is the perfect time of the year to reconnect with your current and inactive members.

Business owners think it’s the customer’s job to remember your business and they’ll automatically reappear once they are in need of your products or services. However, there are many tempations out there and a bunch of competitors trying to steal your clients.

It’s actually your job to make sure that your customer remembers you.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.