After concluding a coupe of my salons’ best salon marketing promotions of the year, I collected a list of traits they shared to help your salon enjoy the same success. These steps are easy to follow, and can be replicated by any salon owner:

• Target specific groups of people within  your database. Not all customers are created equal. Your customer list is actually multiple segments of clients: EFT members, customers who only buy packages or a month at a time, spray tan customers, inactive customers, high-revenue customer, low-revenue customers, one-time customers, etc. Offer a great message tailored for that particular customer segment, you exponentially improve your results. IT’s almost impossible to sell cheeseburgers to a vegetarian, but it’s easy to sell Girl Scout cookies in front of the legal cannabis store. Customer segmentation will always laser focus your marketing message to the customer most likely to give you more money now.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.