No one can deny that the last five years have held major developments in tanning. Improved technology, more sophisticated skin care, scientific advances, media messaging, legislation, and a new generation of consumers have all contributed to the indutrsy’s unique position. As indoor tanning matures, the community practices more discretion, but are salon owners over exercising caution at the cost of opportunity?

In these last five years, many of the advances in our industry have come from the sunless sector. Once ostracized for its inconsistency, sunless tanning has made a major comeback. New equipment, solutions, and products have made their way onto the scene, successfully achieving their goal of bring equal to UV tanning in consistency, color and customer satisfaction. For the businesses that have embraced its ascension with the right investment and planning, sunless tanning has become an indispensable pillar of profit. But if your salon has relegated sunless to some ancillary status, you may be leaving a lot more than money on the table.

Our panel of salon owners explains how they are achieving success with sunless tanning in their respective markets. Read on to discover how they have differentiated themselves from the competition while introducing a broad clientele to the confidence-boosting power of a great sunless tan.

Click here to read the entire article in the newly releases December issue of Smart Tan Magazine.