In today’s highly scrutinized, fiercely competitive market, effective training is more important than ever for more professional indoor tanning operators. That’s why Smart Tan has completely redefined indoor tanning training with its new behavior-based UV Tanning Certification.

“Professional operator training in the tanning market today means something totally different than it did in the 1990s,” says Smart Tan Senior Vice President Joseph Levy, who has led development of Smart Tan training since 1992. “Back then, it was enough for your staff to have general knowledge about tanning. But in today’s market, your training has to impact your operator’s correct behavior. Does your staff really understand the nuance of properly serving a fair, Skin Type II tanning client? Does your staff really understand how IPD and DPD affect exposure times? Does your staff know how to approach exposure times for the first, second, third and fourth session for different clients?”

The 2015 UV Tanning Certification has a strong focus on interaction between employees and customers. It goes beyond the old knowledge-based training you might be used to and focuses on key learning objectives that your employees will utilize in real-life salon interactions. It teaches your employees the facts about UV light, how tanning works, how to tan customers effectively and many other skills they need to know to operate a salon.

Taking place in a new, interactive online classroom with videos, animated graphics, quick quizzes and role-playing segments, the new certification uses a smooth, narrated online multimedia platform, interactive exercises and role-playing to deliver training directed at actual learning outcomes and behaviors critical to professional salon operation. “There has never been an educational design anything like it in the tanning market before,” Levy says.

A properly trained staff is the best way to ensure success for your business, and it all starts with Smart Tan’s UV Tanning Certification.

“There is no doubt that surviving and thriving in the tanning market moving forward means assuring that your staff masters these skills,” Levy says. “That’s why Smart Tan raised the bar and created a behavior-based learning platform.”

Click here for more information on Smart Tan’s new UV Tanning Certification.