From the Vitamin D Council

Over the past few years, we’ve seen large increases in the amount of published research on vitamin D, public interest in vitamin D, and the amount of health professionals incorporating vitamin D into their practices.

The ways in which mass media outlets can sway public opinion and decisions on health and nutrition is vast. Print media is often overlooked, and yet is immensely powerful in influencing public perception.

How is vitamin D portrayed by the mass media? As 2015 begins, the media will no doubt continue to influence how the general public views this crucial nutrient.

A new study has helped provide insight on this matter. A Canadian research team led by Dr. Timothy Caulfield looked at all print media stories on vitamin D over a 5-year span to determine how the news is reporting on vitamin D.

In total, they looked at 294 articles between 2009 and 2014. The researchers were interested in three themes:

Click here to read the entire article in the latest issue of Smart Tan Magazine online.