Although it maybe be hard to recognize right now, it is an exciting time in the indoor tanning industry. As our standards and archetypes undergo a transformation, we shed our old reputation like a snake sheds its skin.

Phobias aside, snakes offer a poignant lesson about our maturing industry. They shed their skin in order to grow, and show their most vibrant colors right after the process is complete. Snakes cannot grow without the loss of this outer layer, and in a similar way, the indoor tanning industry and each business within it has experienced its own molting process at this point in the market’s history.

At the individual level, the core business model has changed, favoring a balanced multi-level equipment mix. So, growing businesses shed their excess and outdated entry level beds, and invested in quality equipment. At the industry level, we have watched as stagnant businesses rejected the model and closed their doors, leaving a stronger, more professional core of businesses to perpetuate a new legacy.

If you want to ensure that you’re not left behind, now is the time to make a change! The right equipment, the right implementation, and the right partnership can completely change the trajectory of your salon’s future. More specifically, choosing PC Tan as your sunbed provider can help you shed your fears and experience an unprecedented level of success.

Click here to read the entire article in the latest issue of Smart Tan Magazine.