Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. That is why understanding and cultivating your unique corporate brand is important.

Your brand is a lens that filters how, when, where, why and to whom you market; your brand is the guide for how you create an immersive experience for your clients in everything from color scheme to customer service. Take some time to incorporate these fundamental branding principles in your business to show your customers that you are truly one of a kind.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.