Hired in 2004, New Sunshine Sales Trainer Samantha Neeley is known best for her infectious positive attitude. She considers even her toughest struggles as a source of strength, and loves educating indoor tanning professionals about the power of purpose.

Q: How do you energize people to do better work?

A: In 2010, I started going in more of a motivational speaking direction. With the ups and downs in this industry, some people are so negative and discouraged, so I talk about finding the positive in situations. I also talk about the importance of your personal life. I find that when my personal life is good, my professional life is good. It’s important to know your products and service to do a good job, but if they don’t have the confidence to overcome objections, they won’t impress the customer.

You have so many young minds thinking about a test or their relationship — I try to get them to take their job seriously by helping them find their passion and likability. When you sell, it’s all psychology: If people like you, they buy from you. IT’s one of the best-kept secrets in business. I love to turn that light on for individuals in the field, that’s my passion in the industry.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.