Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is currently the largest and most popular social media site. Like all media, though it is inherently neither good nor bad. It’s important that the media be used correctly. It is a tool, and like any tool, you need to know the proper way to use it effectively.

One of the biggest misconceptions about Facebook is that you need as many “likes” and followers as possible in order to brand your business and build awareness. Having many “likes” is nice, but you need to understand what to do with them once you have them. It is very difficult to deposit “likes” at the bank.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.