Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop a strategy that takes you from stumped to stoke.

Like any form of communication your business uses, email marketing will only find consistent success if it combines clear business goals with the needs and wants of the consumer. Finding value for both parties isn’t always easy, but it is the most stable path toward building the desired results. If you want to take your strategy to the next level, consider these six essential types of email that can help you woo clients while hitting your goals.

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