With close to forty years of involvement in the indoor tanning industry, Leif Vasstrom has seen it all. He keeps a finger on the pulse of the industry so that he can better understand how to provide the quality products salon owners need. Leif’s knowledge is surpassed only by his dedication to help salon owners succeed in a changing market. In a Smart Tan exclusive interview, he shares his insight about the essential nature of high-pressure tanning in the mature years of our industry.

Q: Why do high-pressure sunbeds maintain an important part in an equipment lineup?

A: At the end of the day, it’s a question of money. Any salon that strives to have a higher profit margin needs high-pressure equipment. You just can’t reach the same level of revenue without it. High-pressure machines are more comfortable, and they produce results that last longer. For salons, this equipment delivers a better revenue stream than entry-level beds; for tannings, it’s about convenience and the impressive experience.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.