Kelli Lookabaugh and Mark Antonopoulos

House of Tans is a testament to the power of evolution. While many salons struggle to maintain revenue, this six-location salon continues to thrive thanks to the dedication and curiosity of its owners, Kelli Lookabaugh and Mark Antonopoulos. The couple credits their improving EFT program for helping them worry less about the overhead and more about growing the business.

According to Mark, one of the biggest mistakes salons make is not offering a good enough deal for EFT programs. House of Tans offers an $18.88 entry-level EFT to get people interested and in the door. Once they become a customer, it’s easier to show them that the salon has more to offer. But the entry level isn’t just a headline – every level of their equipment offers a significant discount off the retail price. As a result, their customers are more inclined to commit and less tempted to stray.

 

According to Kelli, EFT memberships are most successful when they come with perks. House of Tans calls it a VIP Membership, where tanners are treated not only to an attractive price, but they also receive regular discounts and benefits. Discounted upgrades and lotions along with member-only specials sweeten the deal of the already economical pricing. The X factor that separates House of Tans from the competition is its grandfathered pricing: As long as you’re a VIP member, your price will never change. By locking in customers at lower rates, Kelli and Mark also lock in customer loyalty.

For more information about the salon, visit www.houseoftans.com.