In 1985, Lisa Rinna hopped into the passenger seat of a car and started her acting career as the heartbreaker in John Parr’s music video for “Naughty, Naughty.” From that first glimpse of her smoldering charisma, America was hooked.

Whether you know her as a soap opera star, a vivacious television host, or a dancing diva, Rinna stays true to herself in every role. There’s no denying that her big personality is still captivating audiences 30 years later. Don’t let her beauty fool you: That kind of longevity doesn’t happen by accident. It takes smarts to stay relevant in Hollywood, and Rinna’s remarkable versatility holds the key to an important lesson for the indoor tanning industry.

To celebrate our 20th conference and our 30th year in business, we’re bringing Lisa Rinna to Smart Tan Nashville this November. After taking Hollywood by the horns, she’s ready to share her secrets for reimagining — or “Rinnavating” — your business for a long, prosperous career.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.