The scientific researcher, almost universally recognized as the world’s leading UV-Vitamin D expert, is a featured speaker at Smart Tan Nashville Nov. 13-15.

Dr. Michael Holick’s career began while he was working with a team in the labs of the University of Wisconsin. During their research, they discovered the active form of vitamin D almost 50 years ago. Today he’s one of the most published, active medial researchers in any field.

In Nashville, Dr. Holick will outline for the time time why the sunshine-vitamin D story is brighter than ever; it will be the first of two session in Smart Tan Nashville’s “UV Track” that explores the future of UV exposure. He will also discuss how your salon should be re-positioned to deliver and market UV tanning.

Holick’s message is nothing short of powerful, and it’s a message that has changed considerably in the last 12 months. The fact that he promoted sensible sun exposure before indoor tanning even existed in North America speaks volumes. If you’ve never seen Holick speak before — he’s appeared at Smart Tan conferences five times in the past 20 years — you’re in for a treat. Holick is without question the most educational and entertaining presenter on this topic.

Click here to read the entire feature from the latest issue of Smart Tan Magazine online.