As the director of sales and education for Devoted Creations, Lisa Parsons prides herself on her active relationship with salon owners. In the industry since the age 16, Lisa is knowledgeable about what salons are looking for and what they like to see when it comes to new products. Lisa loves working in an industry that allows her to make people look and feel better each and every day. In a Smart Tan exclusive interview, she shares her insights about what’s next.

Q: What new products can be expect to see from Devoted Creations?

We’re launching a new product line called the Intensity Collection. We’ve seen a trend in our industry of people changing where they tan. A lot of people are now going to their gym to tan. To encourage people to buy straight from us rather at an a Wal-Mart or Target, for example, we’ve come up with this line of affordable lotions. This line is to attract lower-end users, and it is very reasonable with an average of 18 to 22 dollars a bottle. All of the lotions contain MelanoBronze, which are melanin stimulators, provide skin tightening and toning, soothe and soften sin with cotton and rice extract, and are gluten, nut, paraben, and oil free.

There are three different products within this collection: Tan Mode is the ultimate natural-looking bronzing lotion for all skin types. Because it doesn’t contain DHA, the natural and cosmetic bronzers will leave you streak and stain free. Don’t Judge Me is a dark tanning, moisture replenishing intensifier. This lotion is formulated with sensitive skin tanners in mind, so you’ll get the extra hydration you need. Power Player gives you visibly dark bronzing results instantly. A dark DHA, combined with natural and cosmetic bronzers, provides you with the darkest results possible. We think these three products will intrigue those looking for lower-priced lotions.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.