‘Tis the season all salon owners dread — summer. But successful salons aren’t suffering during the summer season — they’re getting innovative and diversifying. The ultimate revenue stream for getting through the slow summer is implementing a strong EFT system  within your salon. If you hook your clients into a membership during the busy season, you can guarantee steady revenue through the summer months. Catering to summer event attendees also provides the potential to not just “survive” during the slow tanning season, but thrive.

Ancillary services boost your profits and make your business a more well-rounded beauty destination. Be it graduations, proms or weddings, there are a plethora of summer events that require a great deal of primping. These significant moments in your clients’ lives are captured by endless snapshots, so they’ll want to look their best. They’ll be utilizing services other than tanning from somewhere. Why not put that money in your pocket?

Industry experts estimate that around 70 percent of revenue in indoor tanning businesses is generated between January and June, leaving many salons short on cash and customers for the latter half of the year. But, where there’s a deficit, there’s also an opportunity. If your business tends to struggle in the off-season, that really just means you have more rooms to improve and supplement your prime season revenue.

While many clients may not see a need to UV tan during the summer, you need to provide alternative reasons for them to visit your salon. There are various types of ancillary services  that you can implement, but you have to be aware of what your clients want and what you can profit from the most. Spray tanning, body wraps, teeth whitening and eyelash extensions are revenue boosting supplementary services that will also boost the confidence of your event attendees and your profits.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.