It’s summer. Time to enhance your message and offers to drive increased sessions. If you want to sell sunless, there are several ways to guarantee a boost in sales. Don’t let the summer sun deter your sales — sunless holds an opportunity to increase your revenue this season.

EVENTS

Place a focus on events, weddings, galas and vacations, because all of these events drive in spray tan sales. Every weekend, one of your customers has a special occasion that they need to attend. They’ll need to have a smooth and perfect look to complement their stylish outfit, and a spray tan can do just that. Mentioning upcoming events in your email communication and counter signs is an easy way to remind your customers to spray tan. Also, have your staff ask customers about their upcoming events and communicate event specials within your salon.

LOWER PRICES AND OFFER BETTER DEALS

People always want more value for their money. So, give the people what they want! Your first goal is to keep your deals simple to understand. Miscommunication is the quickest way to ruin a possible sale. Some simple deals to offer include offering two spray sessions for $25, a free spray tan for a friend when you purchase one and two free upgrades. Test a few ideas out and focus on the ones that seem to work best.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.