A SmartTan.com poll found that just more than half (51%) of indoor tanning businesses sell outdoor sun care products in addition to indoor tanning lotions.

This topic is particularly in focus this time of year when tanners all around the country are spending significant time in the sun as well as in the salon. As well as providing an additional revenue source, offering these products is an important part of showing your clients that you are an expert on the complete skin care process.

Every indoor tanning customer is a new opportunity to change the perception of tanning, sunshine, and the skin care products that make it all work. To do that, you need to show your customers that you care not only about their color, but also about what they use for prep, tanning, maintenance and preventing sunburn. Armed with passion, reasoning and the products to back it up, you can rescue your clients from even the silliest of tanning myths in order to distinguish yourself as an expert and build long-lasting trust.

Establishing yourself as an expert and trusted source on all things sun care and skin care, while at the same time increasing your revenue by offering the complete tanning package, is part of “selling satisfaction,” a concept discussed in this month’s Smart Tan Magazine feature. Armed with a step-by-step process for salon interactions, your tanning consultants can help clients understand the necessity of embracing tanning as a comprehensive process, with different UV levels, sunless, and a range of products to complement their lifestyles inside and outside of the salon. By using this sales process, which will be discussed in detail in educational sessions at Smart Tan Nashville, you can improve client experiences and your sales numbers at the same time.

Click here to read more about selling satisfaction in the latest issue of Smart Tan Magazine online.