Not so long ago, in a non-digital time, businesses put a bunch of A’s at the beginning of their name Remember AAAAAA Towing or AAAAAA Plumbing? Doing this put them at the top of the Yellow Pages ads. Then this new thing called the Internet came along and business marketing took a sudden right turn. Website for businesses became an optional idea. The, they became a basic requirement when starting any new business; they lent credibility.

Now, you can’t just have a website to say you have one — most businesses do. It’s important to have a great content that reaches out to your current, and potential customers. You need your website to engage in a conversation with them about your brand. This builds brand awareness and trust in your brand. Therefore, you need a complete web marketing plan.

Just having a website setup for your business should not be the end point of your digital marketing efforts. You spent time and money on your website for it to be found in the search engines by potential consumers — but that isn’e enough. So, let’s take a look at what else should be included in your digital marketing efforts.

Click here to read the entire article in Smart Tan Magazine online.