Along with their UV tanning lotion, an easy way to  optimize a customer’s tanning experience is by encouraging UV-only tanners to purchase sunless products. By combining both UV and sunless tanning methods, you can increase product sales and also have more satisfied customers.

1. Break tanning plateaus. Every tanner hits the dreaded plateau, and figuring out how to break it can be a challenge. Tanning plateaus happen for a number of reasons, but we know that hydrated and healthy skin tans best. To add hydration to the skin, layer a sunless maximizer underneath a UV tannin product. Applying a maximizer under a tannin lotion with dHA will amplify the lotion’s ability to product a tan, and applying it underneath an intensifier will create additional hydration.
2. Maintain color between sessions. A tan fades based on a number of controllable and uncontrollable factors such as the environment, how well the skin is cared for and many others. Selling a sunless product to UV tanners allows them to keep their golden glow between tanning sessions, supporting the overall goal of getting tanner with each salon visit.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.