By Brandon Cardinal, Norvell Sunless

Naturally, everyone loves a spray tan. As an indsutry, we all understand the pressures that have been placed on, above and over UV tanning. But the constant pressures  of all-natural, organic and healthy ingredients continue to loom over sunless and spray tanning.What are you advertising to your customers about the solution you spray? Let’s review what these common terms say to your customers, so you’re giving an accurate description of your sunless services:

Click here to read the entire article in the latest issue of Smart Tan Magazine online.