By Alyssa Hilliard, Sunless Inc.

Many salons use “Free” Spray Days to attract new customers to their salons or give an opportunity to sunbed customers to try spray tanning. We all know that spray tanning has a reputation that it can be a risky venture. New spray customers have anxiety and are afraid they will turn orange, smell or be streaky. So, Free Spray Days are great events for potential new customers to be able to try spray without risking the dollars in their pocket. Plus, who doesn’t enjoy something that’s FREE!

Many new customers are nervous and feel they are taking a risk as to what they will look like for a week with a spray tan. Half the battle is getting someone who has not sprayed to try the booth, because the results speak for themselves. The results are amazing and naysayers are turned into believers.

Then why take this opportunity to make another $20 and not gain a new customer that could become an EFT member? Free spray trial days are a great way to get people interested in something and try it with no risk. However, we’ve seen time and time again that there’s an * next to FREE because it’s not really free.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.