Two-thirds of indoor tanning businesses say that at least some of their sunless-only customers eventually try UV tanning in their salon, a SmartTan.com poll found.

According to the poll, 31 percent of tanning businesses say that “many” of their sunless-only customers eventually try UV tanning and 35 percent say “some” sunless-only customers try UV. Thirty-one percent of salons say “few” of their sunless clients eventually try UV and just 3 percent say none of their sunless-only customers ever try their UV tanning services.

Sunless services provide a great opportunity to bring people that aren’t completely sold on UV tanning into your business, where you’ll have the chance to impress them and showcase the benefits of traditional UV tanning. That’s just one of the reasons why focusing a proper amount of resources to sunless services and marketing is vital to tanning businesses in the modern era. For more information about maximizing the sunless side of your business, read the cover feature from the latest issue of Smart Tan Magazine.