By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Could you be missing an opportunity to add to your bottom line? The thriving health and fitness industry has carved a niche for sunless success. Bodybuilding and Fitness Competitions are growing in popularity. The sport’s peak season typically falls from July to November and draws a vast demographic with higher disposable incomes. Who doesn’t want to earn additional revenue, prospect new clients, and stay busier during the slower summer months?

Sunless tans are the only option. Regardless of age, gender or race, everyone who steps on the competition stage needs a spray tan. Knowing why is the first step to securing this clientele. The epidermis is almost completely translucent, when exposed to the stage lighting natural skin (even ethnic skin) becomes reflective. Pigmentation will appear much lighter and muscle definition disappears. Competitors, judged on muscle definition and size, require a spray tan that stands up to the stage lights. Keep in mind the quality of spray tan goes toward the competitor’s overall presentation scores, so the tan can make or break a competitor’s win.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.