By Lydia Calderón, Smart Tan Marketing Manager

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid visual foundation for your salon and the services you offer. Most consumers expect the customer experience with your brand to be consistent across all channels and devices. With that being said, maintaining a consistent brand is one of the single most important aspects for your business.

On average, it takes five to seven times for a person to recognize your brand. They’ll remember your font usage, the colors you portrayed, and the voice you used to convey your message. Keep in mind that if these items are not the same across all channels, it will take them even longer to recognize.

In-store marketing items and social media images need to reflect one another as well. Posters, signs, lobby monitors, and any other in-person marketing tactics, must showcase your style. With our world being digital and more people on smart phones, your social media presence and website is just as important when showing your consumers who you are. In fact, customers are more likely to search for you online before going to your business. Once they obtain the first impression of your brand, they’ll be wanting to see the same thing in person. If the identity is not equivalent between your social media pages and storefront, consumers are not likely to trust you.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.