By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons.

Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof.

Poor Product Quality 

For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It’s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you’ll see and hear words like “organic sunless tanner” and “will give you a base tan for your vacation” – complete misunderstanding of sunless products.

Click here to read the entire article in the latest issue of Smart Tan Magazine.