As the sun begins to set on the 2009 peak tanning season, many salon owners – particularly in this challenging economy – are wondering what the slower days of summer will bring. It’s past time to stop wondering (or avoiding), say industry experts, and plan for it.
“Rather than market to your potential database in summer,” says Smart Tan vice president Joe Levy, “market to the people that are in your salon now. They’re active leads. Most salons in the past haven’t looked at it that way…..Full Story