By Scott Nichols, UV Utilities

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. The last thing you want to do is spend thousands of dollars on equipment that has a negative impact on our business.

If you are a salon owner and thinking about bringing in a new service, you may ask yourself “why do some salons have success and others don’t, or why did the competition down the road fail but the salon in the next town is having success” – what is the difference?

The difference almost all the time comes down to how much time, effort and advertising you want to put into your new service. Let’s take sunless for example, you just purchased some new equipment and three months later you’re just staring at an empty booth. What happened? Why aren’t the UV tanners transitioning over to the sunless booth and where are the new customers?

Click here to read the entire article in the latest issue of Smart Tan Magazine online.