These days, pretty much everybody has a Facebook profile for their business. Why? Facebook is a great tool for increasing your brand recognition. A simple click of a button can alert your customers of important messages or specials. However, most people aren’t utilizing this platform to its fullest potential.

When posting on your salon’s business page, do you sometimes not receive the feedback you were hoping for? It’s frustrating when you create an effective post and it doesn’t gain any traction. However, whether you want more page likes, comments, views, or shares, boosting a post can easily achieve the results you want.

Before you start thinking “I don’t want to invest money into Facebook when it’s already free,” think about where you want to spend your advertising dollars. The answer is wherever your customers are. And there isn’t a place or media where more of your customers are than Facebook.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.