By Mat Rockey

Howdy from snowy Calgary! 2018 is upon us, and your JCTA has a number of initiatives planed for 2018 that will help remind Canadians that Sunshine is natural and intended. Essentially, our marketing objectives will include a focus on Sunburn prevention and customer acquisition – there is nothing more important to the JCTA than driving a qualified customer to a JCTA Member salon! Another area of focus for us will be Spray Tanning — debunking old spray myths and driving a new group of Spray Tanners, looking for an instant boost of confidence. Each of our initiatives are vetted through our board and are meant to address the real concerns held by Canadian Salon owners — the stuff that keeps you up at night. Being a JCTA member will give you piece of mind that someone out there has your back.

As in years past, I also wanted to take this opportunity to say a sincere “thank you!” to our Executive Director, Steve Gilroy. No one has put in more blood, sweat and tears than Steve and we certainly appreciate everything he does. Personally, I look forward to another year of working side-by-side with Steve on the important issues facing our industry.

What can you do to help in 2018? Well, that is a simple answer – contact Steve and become a JCTA member. If you are serious about your business, step up and join. You can be confident that every penny will be dedicated to rebuilding our Sunshine Business in Canada. In order to ensure our Canadian Industry remains healthy, we spend a lot of time collaborating with other Sunshine associations from around the world. Protecting our industry truly is an international effort.

Join today and be part of the solution!