The name says it all: Grand Palms Tanning Resort and Sunless Spa. Keith Rodenberger takes his sunless tanning services seriously, and that’s apparent from a client’s very first introduction to his brand.

If you read Part 1 of this article in the January issue of Smart Tan Magazine, you already know that you need to make sunless a priority, every bit the equal to UV tanning, to achieve the vast potential that exists on that side of your business.

Recall from that article that all of the strategies and tactics that follow are prefaced by having the latest spray tanning technology. If your sunless equipment is providing subpar results, you’re severely limiting your potential for growth. Spray tanning technology has advanced to the point where a perfect, natural-looking spray tan can be expected from every session. But, if you’re still spraying clients with old equipment and giving them inconsistent results, you’re not only doing a disservice to your own business, but also the industry as a whole. We are all in this together, working to show the world that our spray tanning services offer perfect tans, in just a few minutes, with no inconvenience. Every example that shows otherwise sets back our industry’s spray tan growth.

With equipment in place and the advice from last month’s article, you know why you should be aggressively pursuing sunless growth this year, and you know the basic steps to set yourself up for success. Now, let’s get down to the specifics that will help make spray tanning at your salon “the thing to do” in your community.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.