Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up overnight.

Suddenly the clients we were tanning for spring break, prom and vacations have natural tans and are out enjoying the weather! That instant happiness of a perfect sunless glow has become a memory forgotten in the heat of the summer. Retain busy season tanners who otherwise forget us until fall by offering “tan for the summer deals,” – bundles of tans you sell before the busy season traffic falls off, but that expire at the end of the summer. Keeping them coming in, even if it is to just even out tan lines, provides opportunities to sell them retail products and maintains top of mind awareness for when those summer tans fade.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.