By Brandon Cardinal, Norvell Sunless

Do you have too many sunless clients to handle? Are you looking to hire additional technicians to help with the overwhelming amount of sunless requests pouring in? Is your appointment book full, and the line stretched out the door?

If you answered yes, you understand that sunless is definitely on the rise for tanning salons that offer it. However, what about those that are looking to start implementing sunless, and the thousands that have already entered the market recently? Has it paid off in dividends? Are you maximizing your time and efforts with profits? Are you satisfied with the direction you are heading?

The chances are good that you want more!

There are a few simple steps in breaking through that bubble and making your sunless a true and viable part of your services. However, the number one thing that successful sunless businesses have in common is confidence:

1. Confidence in your abilities.

Practice makes perfect, and it’s no different with spray tanning. When starting out, find as many friends to practice on as possible. Use a training solution that contains no DHA, but gives the instant color needed to articulate your spray pattern and coverage. The training solution washes completely off after the first shower, making mistakes a thing of the past. Using this solution, you are able to spray and wash off as many times as you like. Practicing with live solution can come when you are satisfied with the results of the training solution. This confidence will come, but you have to put in the time.

2. Confidence in your products

Training yourself on the products you have can positively affect clients’ education on the science of sunless. The preparation and maintenance of the spray tan is an intricate part of success. By knowing the finer details of how the products work with and on your skin, technicians are given the authority and confidence that customers will appreciate. No matter what issue may arise, your professional knowledge will be able to remedy it.

3. Confidence in your Goals

Where do you want to take your sunless business? Your daily, monthly and yearly goals should be recorded. Make them attainable and realistic, but challenging. You must work every day toward completing those goals, and note your successes and failures. If you want more customers, what are you doing to obtain them? Word of mouth is our top form of advertising. What do your clients say about you, and more importantly, does the spray tan speak for itself? Each sunless client is a billboard promoting your business. Clients rely on us to look good and feel better about themselves.

If you want a one-of-a-kind business, make it a one-of-a-kind experience. Be confident in knowing that if you create something people want and like, you can make a great opportunity for your business.