While it’s not considered the “busy season” yet for most, the holidays are an important period in the tanning calendar for a variety of reasons. Beyond being a time to service clients for their holiday events and provide gifts for their friends and families, there are other opportunities you can seize to move your peak period forward and also set the stage for a more productive traditional prime season and entire year to come.

There’s a lot to consider, but also so much to be gained as you wrap up 2018 on a high note and lay the groundwork for reaching all your goals in 2019. But, it can also be a difficult time to stay focused, so, first things first, don’t underestimate the importance of this period for your business, and remember that it will only be what you make of it.

“Stay energized, don’t get comfortable and go in every day like it’s an opportunity,” says New Sunshine Regional Sales Manager Jason Brooks. “Staff and owners sometimes check out because of other things going on with families. This is the start of a brand new year, and we want to stay in the game and ready to go.”

Click here to read the entire article in the latest issue of Smart Tan Magazine online.