It’s that time of year again! You’ve been planning and preparing all winter for this, and you’re finally set to capitalize on prime tanning season. But, no matter how ready you feel, it’s certainly not the time to settle for “good enough.” With more client visits comes more opportunities and selling more products to more people is one of the best ways to take your busy season from “good” to “great!”

The little things can make a big difference. Subtle adjustments in how you present and package your products or train and motivate your staff can make a significant impact on your conversion rate and per person average. And, the more clients you’re dealing with, the more of a difference any uptick in those performance indicators will make on the overall bottom line.

There’s still time to perfect your approach. Much of the advice in the following 20 tips from salon owners and sales training veterans can be read today and implemented tomorrow. We hope you find the one that makes a big difference for your business this year!

Click here to read the entire article in the latest issue of Smart Tan Magazine online.