High winds, power outages, and being forced to huddle in the basement area of the Elms Resort and Spa in suburban Kansas City did not dampen the spirits or enthusiasm of 120 attendees representing 65 salons from across the country at Heartland Tan’s first-ever summer retreat “Mind your Business,” June 10 and 11.

“We wanted to have a gathering that would be equal parts owner based issues and a celebration of a difficult past 15 months and the industry’s victorious emergence from the Pandemic” stated Tammy Reed. Sr. V.P. in charge of Distribution for Heartland.

Several roundtable discussions covering a variety of owner-requested topics were held, led by long-time industry pro, Joe Schuster. The Elms, a historic resort where former presidents, gangsters, and show business personalities have all been guests, proved to be a wonderful backdrop for the gathering that included unique gifts and surprises at every turn.

“We have had many gatherings for our valued clients over the years, but the reception we received from all the attendees was 100% positive. Tammy and the staff did a wonderful job producing the event, even with the big storm coming through Friday afternoon. The main theme amongst our guests was, we survived a worldwide pandemic, a thunderstorm is no big deal!  Plus, our vendor partners really stepped up and supported the function. Sun Evolutions, Norvell, New Sunshine, and KBL were the primary sponsors, and we very much appreciate the relationship we have with all of them,” commented Brad Henson COO and Partner of Heartland.

“We will expand upon this unique concept and hopefully next time, minus the weather.”