By John Toston, Tan-Link

It’s that time of year again: the time where you notice that your tanning salon, which was once bustling with motivated new tanners, has begun to revert to its previous state of mostly “the regulars,” and members start to cancel their packages or memberships.

The tanning season likely brought a surge of new memberships, and while your regular members are probably grateful, they don’t have to wait for tanning beds or be put on a waiting list anymore. You’re getting nervous about all the new members who seem to have jumped ship.

So, what can your salon do to not only attract new tanning members but also keep them for as long as possible? Below are four excellent membership retention ideas to help you keep your members satisfied, successful, and coming back for more.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.