As we’re discussing in this month’s Smart Tan Magazine cover feature, the holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the most event-driven service in most salons.

Use these strategies to increase your holiday spray tan sales and help ensure that they will lead to recurring customers and revenue.

• Get them to buy early and buy more. Get customers to buy their spray tans early with a special package. New spray tanners will appreciate the opportunity to do a test-run. Or a four-pack could be viewed as a way to get through all of one’s big holiday events. With new spray tanners, it’s important to make sure you have more than one opportunity to impress. Or, alternatively, send out a follow-up offer for new clients, offering an incentive to come back. Also, make sure to present EFT options that provide better value. While some might take advantage of the good deal and lapse after the holidays, others will appreciate the ability to spray tan regularly for an affordable price and stay on long-term.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.