SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses, and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is so similar in nature – it helps clients look and feel better using light spectrums that come from the sun. But, at the same time, with the FDA-registered SmartSun Therapy SST28, there’s no risk of overexposure and no negative connotations, it provides a variety of results for clients of all demographics, and those clients who experience the results will want to use it year-around.

Here are some of the ways tanning businesses around the country are using SmartSun Therapy to enhance their overall success:

Increase “All Inclusive” membership pricing and sales

SmartSun Therapy isn’t the type of service you just add to the mix of an all-inclusive EFT. It increases the value of that EFT enough to justify a higher cost. When adding SmartSun Therapy, the impact is significant enough that you can consider re-engineering your entire membership pricing or adding a new level that includes SmartSun Therapy on top of everything else. By comparing to the price of a standalone SmartSun Therapy membership, you can easily show them than the additional value they’re receiving is far greater than the difference in price.

Increase “All Inclusive” membership retention

SmartSun Therapy is what we like to call a “sticky service,” meaning that once people start using it, they keep using it. Along with other strategic incentives, having access to the SST28 will be enough reason for members to keep their membership through the summer. Even though many people would love to tan occasionally during the summer, they can’t justify a full membership, but since a standalone SmartSun Therapy membership would cost much of their all-inclusive membership price, they’ll stick with the all-inclusive.

Sell non-UV EFT memberships

SmartSun Therapy is one of the best high-end services at bringing in clients that wouldn’t otherwise come in for tanning services. It’s a valuable service for everyone regardless of age, gender or race, and unlike some other spa services, it justifies standalone membership fees that rival those of your higher levels of tanning. The SST28 not only performs like a high-end service but also looks like one, which is especially important for reaching new clients. You’re not likely to see many people that have no interest in your other services venture in to use red light therapy in a unit that looks like a tanning bed from the ‘90s. Even if they did, you’re not looking at getting them on a top-tier priced membership.

Increased product sales

We’ve learned over the years that our equipment alone does not provide the absolute best results attainable. Whether it’s UV tanning products or spray tan products, the carefully formulated product lines made specifically for these services play a key role in providing our customers the best results we can offer. Well, red light services are no different. The producers of UV and spray tanning products in our market today provide more than a dozen different products used to enhance red light services. In a nutshell, by adding this new technology, you’ve added more product sales opportunities.

Increase UV traffic by using SmartSun Therapy to educate the community about the therapeutic benefits of sunlight/UV light

Today, most of the world understands and accepts that sunlight is good for us. However, many believe that sunbeds emit some kind of toxic wavelength that is completely unnatural and is nothing like the sun. Yet, red light is simply viewed as light waves that provide natural benefits without risk. SmartSun Therapy creates an opportunity to show customers that all of our devices emit very specific wavelengths of sunlight providing users with the same energy we find in nature.

For more information about SmartSun Therapy, call 800-988-8712 or visit www.smartsuntherapy.com.