Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you’ll want to take the proper steps to ensure it starts paying off as quickly and as significantly as possible.

A comprehensive marketing strategy is crucial to getting your new offering off on the right foot and attracting the attention it deserves. Here are several effective marketing methods to make a big splash with your new service or equipment.

1. Pre-Launch Teasers

 Social Media Teasers

Start building anticipation weeks before the launch with teaser posts on social media. Share cryptic hints or behind-the-scenes photos of the new service. Use countdowns to create a sense of excitement and urgency.

Email Marketing

Send out teaser emails to your subscriber list. Highlight the benefits of the new service without giving away too much detail. Encourage your subscribers to stay tuned for more information.

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